Sr Executive

Institution: Khoo Teck Puat Hospital

Family Group: Administration

The candidate will serve as the primary webmaster for KTPH & YCH digital platforms while supporting the department's external communications initiatives. This role is responsible for managing and maintaining the organisation's web presence, creating digital content, and providing communications support across various platforms to promote KTPH & YCH brand objectives.

MAJOR DUTIES AND RESPONSIBILITIES

(A) SPECIFIC

Website & Content Management

· Serve as main point of contact for updates and content management of KTPH and YCH websites

· Manage end-to-end content publishing workflow from staging to live website deployment

· Maintain and update content using SharePoint 2019/Online and Sitecore Content Management Systems (CMS)

· Support content migration and transition when needed, including end-to-end testing of new website features and functionalities.

· Collaborate with internal stakeholders to address their business needs, advising on content structure, layout, and navigation

· Drive website enhancement initiatives and implement new digital features to improve user experience

· Coordinate with Synapxe (Healthcare IT Team) to resolve technical issues and and ensure website stability.

· Apply responsive design principles and optimise content for SEO to improve search visibility

· Develop and execute integrated content strategies across websites, social media platforms, and EDMs to ensure alignment and consistency

· Ensure all content adheres to PHMC publicity guidelines and institutional branding requirements

Digital Campaign & Event Content Support

· Contribute to publicity efforts for hospital events and outreach initiatives.

· Design and develop promotional materials across platforms (web, social media, digital screens, EDMs) for events and campaigns.

· Produce and edit video content as required to support event communications and publicity.

· Provide photography support for events where applicable

· Create and manage social media campaigns to complement ongoing publicity and content initiatives.

· Monitor social media trends and apply insights to optimise content strategies, in line with institutional goals

· Develop content strategies to maximise engagement across digital platforms

· Support event-related duties as assigned

(B) GENERAL

· Support media relations and assist in responding to queries when required

· Support department initiatives and projects

JOB REQUIREMENTS

(A) EDUCATION, TRAINING AND EXPERIENCE

The ideal candidate should possess these qualifications and skill sets:

· Bachelor’s degree in Communications, Digital Media, Information Technology or related field

· 3-5 years of relevant experience in website management and/or digital communications

· Proficient in:

o SharePoint 2019/Online

o Design and editing tools (Adobe Creative Suite - Photoshop, Premiere Pro; Canva)

· Knowledge of Sitecore CMS, HTML and CSS is an advantage

· Strong technical understanding of web technologies and responsive design

· Experience in creating content for digital campaigns, including social media, is an advantage.

· Familiarity with social media platforms and trends, with the ability to adapt messaging for different audience.

· Excellent project management and stakeholder engagement skills, with the ability to manage website responsibilities independently and proactively

· Strong written and verbal communication skills

· Detail-oriented with ability to work under pressure and meet tight deadlines

· Experience in healthcare communications is an advantage

ABNORMAL PHYSICAL WORKING CONDITION

May require occasional weekend or after-hours work for website maintenance or events