Senior Manager/Assistant Director, Corp Comms

At NHG Population Health, we are committed toward improving the health and wellbeing of 1.5 million residents in Central and North Singapore. Our work in transforming primary and aged care system continues to move beyond hospital walls, into neighbourhoods, schools and workplaces.

Through our three Missions – Population Health, Community Care and Primary Care – we join up health and social care by working closely with hospitals, specialty centres, and community partners including general practitioners and community care providers. As a steward of health, we strive to support residents across different life stages through integrated and person-centred care, and community-based programmes.

The Senior Manager / Assistant Director, Corporate Communications, plays a lead role in driving external communications in support of the three Missions - Population Health, Community Care, Primary Care. The role will also work closely with Group Corporate Communications on media profiling and integrated campaigns.

Key Responsibilities

• Develop and drive external communications strategies and clear narratives that support NHG Population Health’s priorities and objectives in building healthier communities across Central and North Singapore.
• Manage external communications channels and content delivery including social media accounts and corporate websites.
• Partner closely with appointed digital agency and internal stakeholders to deliver impactful integrated campaigns.
• Track and report on effectiveness of external communications activities and provide recommendations to enhance resident and partner engagement. 
• Proactively identify and develop story ideas to drive earned media coverage, prepare media Q&As, coach key spokespersons for media interviews, in partnership with Group Corporate Communications.
• Support crisis communications which include monitoring, developing media materials and execution of response plans.
• Support executive communications which include developing speeches, presentation decks and briefing documents.
• Support other communications projects as required.

Education/Training/Experience

• Good Bachelor’s degree in a related field.
• At least 8 years of relevant working experience in Corporate Communications / Marketing Communications driving integrated campaigns.
• Have a deep understanding of public health and social care sectors
• Strong interpersonal and communication skills to manage internal and external stakeholders at various levels of seniority.
• System-thinker with problem-solving skills in a dynamic work environment.
• Must possess strong writing, forward planning, strategic thinking and project management skills.

Personal Attributes

• Self-motivated and result-oriented.
• Creative and resourceful - you know what makes a good story and how to tell it.
• Strong team player with the ability to build and maintain harmonious working relationships with internal/external stakeholders.
• Able to work well independently in ambiguous situation with a can-do attitude.
• Attention to detail and able to multi-task and manage various project elements and timelines effectively.