Senior Manager, Corporate Communications

The Population Health Campus (PHC) leads the population health transformation and development by the National Healthcare Group (NHG) in synchronisation with national population health strategies and key programmes: Healthier SG and Age Well SG. Through its three missions - Population Health, Community Care, Primary Care, PHC aims to integrate care, and transform preventive care and aged care, in collaboration with NHG hospitals and specialty centres, and partners such as general practitioners and community care providers, for residents of Central and North Singapore. 

Corporate Communications supports the three missions of PHC - Population Health, Community Care, Primary Care - through strategy and workplan development, performance monitoring, engagement and communications, digital strategy to drive the transformation and scaling up of the preventive care system and aged care system, in close collaboration with the transformation of the acute care system.

The Senior Manager/Manager, Corporate Communications, is responsible for driving external communications in support of the three missions of PHC - Population Health, Community Care, Primary Care. The role is also responsible for managing executive and internal communications to advance corporate culture and goals and work closely with NHG Group Corporate Communications on the identity and branding of PHC, in its engagement with residents, partners, external and internal stakeholders.

Major Duties & Responsibilities

Community Communications

• Conceptualise and develop strategies to increase visibility of PHC’s collaboration with community care partners and GPs
• Plan and manage the communication effort for the following:
  • Engagement of Residents and Communities for health activation
  • Engagement and collaboration with NHG partners, in support of the integrated care for Residents and Population Health Transformation
  • Plans supporting the NHG’s 15M years of healthy life campaign

External Communications (Media/Public Relations, and Branding)

• Manage media relations (e.g. organise media briefings, develop soft media pitches, handle media queries, build and maintain relationships with key media)
• Support executive communications (e.g. develop speeches/talking points for media events/interviews, external speaking engagements, protocol)
• Digital media management (including management of PHC content on NHG corporate website and social media channels)
• Crisis communication
• Maintain strong and consistent corporate identity and branding for PHC

Internal Communications

• Manage executive communications (e.g. PHC-wide announcements, memos to staff, speeches)
• Plan, develop and execute internal communications in support of corporate culture and goals
• Develop content and maintain internal comms channels to engage staff including Intranet, Viva Engage

Job Requirements

Education and Experience

• Good bachelor degree in any discipline.
• Preferably with at least 8 years of relevant working experience in Corporate, Communications/Marketing Communications.
• Have a deep understanding of public health and social care sectors.
• Strong interpersonal and communication skills with the ability to manage stakeholders at various levels of seniority.
• System-thinker with problem-solving skills in a dynamic and unstructured work environment.
• Demonstrated leadership, teamwork, abilities in managing internal/external stakeholders with diverse interest in a dynamic environment.
• Proven track record in delivering projects of similar nature across the full life cycle.
• Must possess strong forward planning, strategic thinking, writing and project coordination skills.

Personal Attributes

• Self-motivated and result-oriented.
• Creative and resourceful - you know what makes a good story and how to tell it.
• Strong team player who is team & organisation focused, with the ability to build and maintain harmonious working relationships with internal/external stakeholders.
• Able to work well in ambiguous situation with a can-do attitude.
• Attention to detail and able to multi-task and manage various project elements and timelines.
• Demonstrate ability in leading and nurturing peers.